FREELANCE GRAPHIC DESING FOR ELECTRICAL POWER PRODUCTS
Electrical Power Products, based in Des Moines, Iowa, is an engineering company specializing in cutting-edge solutions for electrical systems. Since April 2024, I have been working with the company as a freelance graphic designer, tasked with upgrading their facility branding and online presence. The primary focus has been to create a cohesive visual identity that reflects their professionalism and technical expertise.
DIGITAL PRESENCE
To expand their reach and improve their online engagement, I now manage the company’s LinkedIn account. This platform has become a key tool for connecting with industry professionals and showcasing their engineering capabilities. Currently, I am in the process of modernizing their website to make it more user-friendly, visually appealing, and reflective of the company’s innovative approach.
Through this partnership, I am helping Electrical Power Products strengthen their brand identity and stand out in the industry. By blending creative design with strategic branding goals, we are working to ensure their visuals are as impressive as the engineering solutions they provide.
THE POWER IS IN OUR PEOPLE CAMPAIGN
This campaign was introduced to me with the goal of fostering a more inclusive, employee-centered environment. The company sought out a simple icon design featuring a lightbulb to symbolize innovation and energy while seamlessly integrating into all aspects of their employee branding.
LINKEDIN ACCOUNT MANAGEMENT
Series of posts for the company LinkedIn. Adhering to the set of brand guidelines that were used for previous designs.
BUSINESS CARD
Electrical Power Products wanted to develop a new business card design that incorporates their Power is in our People campaign. After multiple iterations and discussions, this is the final approved design.
APPLICATIONS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Illustrator
Adobe InDesign
