THE IDEA
The inspiration for the Coffee Run Roastery logo goes back to the 1950s era, seeking to capture a vibrant and timeless essence for a roastery that warmly welcomes everyone. Using a palette of vintage American colors, it establishes its unique brand identity in a sector that celebrates coffee-producing nations worldwide.
The "coffee run" concept is rooted in the company's specialization in delivering coffee to destinations across the globe. The animated coffee bean, deliberately tilted, creates a dynamic, running-like appearance to the logo. The lively, colorful design offers a fresh perspective on coffee. In contrast to the subdued designs and neutral hues commonly seen in the coffee industry, this branding approach stands out, drawing attention to the company.
The primary objective is to challenge stereotypes and boundaries in the coffee industry and provide consumers with an engaging and distinctive brand that they will genuinely embrace and enjoy.
THE BRAND
APPLICATIONS
Adobe Photoshop
Adobe Stock
Adobe Illustrator
Adobe InDesign
Adobe Stock
Adobe Illustrator
Adobe InDesign
This project is a conceptual design created for portfolio purposes and is not affiliated with any real organization or client.
